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Apple’s New NEW Product

January 27th, 2010 Nate Leave a comment Go to comments

Much has been made of Apple’s new tablet released this morning [Note to self: put name of tablet here after tablet is released, unless you forget], but only a select few reporters were invited back for Apple’s other product unveiling later in the day.  Announcements simply read “Meet us at the Palace Hotel at 5:00″ with the Apple logo underneath.

Members of the press were ushered in to a large ballroom near the bar area. There were chairs, a microphone and a table on one of those portable stage thingies, and that was it. Nervous looks were exchanged. iPhones were consulted, and people re-read the invite, just to be sure.

At 5:15 the lights went down and a guy in ripped jeans and a “Journey” T-shirt came into the room and turned a spot light on the stage, then left. Nothing more happened for five minutes.

At 5:20 Steve Jobs and Phil Schiller , arm in arm, came up onto the stage. Each was holding an aluminum bottle in one hand, and they were swaying slightly. Jony Ive walked in behind them, towing a cart full of crates. As Jobs and Schiller stepped into the spotlight the audience could see a distinctive Apple logo on the bottles.

“Ladish and gentlemenssss… hey, wha happend to all the ladish? Shteve, whurrrr, whurrr the ladies? Coul’ve at least invited Trapani. What’s with all the….awwww, fuggedabodit.” Shiller began, then turned back to his bottle and sat down heavily on a chair on the stage, mumbling to himself. Steve Jobs looked up and took over.

“Gennelmen… I would like to introush you to Applesh newesht product. This is shomething that Phil an’ I have been workin’ on for… for…. foralonglongtime.  Thish!” he said, holding up the bottle to the light, “Thish is… APPLE BEER!”

Only he was able to pronounce the Apple symbol. Very strange.

“Now don’t get ush wrong!” Phil said from his chair, standing up again. “Thish isn’t just som’, som’ beer made from applesh. This ish a completeere….completlish, thish is a whole new thing!” He took a long pull on his bottle again.

“It’sh true! Apple Beer is non-alcoholic! Sho you don’ hafta worry ’bout your liver. Inshtead, it’sh got a shpechisal blend of aneshthetisksks… anishtehetis…. of thngsh that make yer lips numb… AND other thingsh that make your BRAIIIIN numb!” Shteve…sorry, Steve said. He continued, “It’sh made to our most demanding speshifications!  Jony here, he made the bottlesh outta OLD CANS.  They’re recycled! Sho Greenpeashe can jus’ shuddap abouddit already. And the ingrediensh! We got shome of the besht ingreditensh your money will be able to buy! But Jony’sh gunna havta tell ya ’bout ‘em, ‘caush I godda sit down.”

Ive then stepped up to the microphone. “We crafted Apple Beer from the finest Jonagold and Fuji apples to give it it’s unique flavor, and added a carefully selected mix of natural and synthetic ingredients to provide you with all the “good” aspects of normal beer, but without all the downsides… the vomiting, the headaches, and the addiction.  Apple Beer is completely non-addicting, non-alcoholic, and won’t leave you feeling like a cat went to the loo in your head the next morning,” Jony said, holding up a bottle. “Oi! Too right! Ya barmy blokes!”

Actually that last part was Phil Schiller.

“As you can see, however,” Ive continued, “Apple Beer does still lower your inhibitions and allow you a certain degree of freedom of expression that you might otherwise deny yourself.”

“Yesh yesh, thanksh, Jony,” Steve Jobs said, standing back up. “We’re done with you. Go pash out the free shamples. Apple Beer will be available as shoon as we can get groshery stores to shell it. An’ now, Phil an’ I are gonna go get pished.”

Jony then told the crowd that Apple Beer would be priced at $11 for a six-pack, thus putting it just out of John Moltz’s reach.

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  1. Sue
    January 27th, 2010 at 20:17 | #1

    Excited, are we?

  2. Ace Deuce
    January 27th, 2010 at 21:22 | #2

    Mmmh, Fuji. Much better than those awful Red Delicious apples they made us eat back when my generation was young.

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